Core Expertise
What I Do Best
The areas where I create the most value through data, combining business understanding with technical skills to deliver reliable reporting, actionable analysis, and decision support.
Sales Analytics
Analyze sales performance, identify trends, and monitor business KPIs across retail and marketplace channels.
Inventory Analytics
Monitor stock movement, sell-through rate, inventory aging, and product availability to support operational planning.
Dashboard Development
Design interactive dashboards that help stakeholders monitor performance and make faster decisions.
Data Validation & Reporting
Validate, reconcile, and prepare reliable business data to improve reporting quality and consistency.
Experience
Professional Experience
A journey of turning business data into actionable insights through analytics, reporting, and business intelligence.
Data Analyst
SAMASE Retail Bersama Jaya
Dec 2025 — Present • Depok, Indonesia
Support business and operational teams by transforming retail data into actionable insights through analytics, reporting, and dashboard development. Collaborate across sales, inventory, and marketplace operations to improve visibility and enable faster decision-making.
Key Focus Areas
Business Intelligence & Dashboard Development
Designed and maintained interactive dashboards covering sales performance, inventory, product performance, marketplace analytics, and operational KPIs, enabling stakeholders to monitor business performance in near real time.
Sales & Inventory Analytics
Analyzed sales trends, sell-through performance, and inventory movement across multiple retail stores to support replenishment planning, stock allocation, and commercial decision-making.
Data Quality & Reporting
Validated operational data from multiple business systems, automated reporting workflows, and prepared monthly performance reports to ensure consistent and reliable business insights.
Tools & Technologies
Data Analyst Intern
Duvaderm Molecular Skincare
Feb 2025 — Aug 2025 • Jakarta, Indonesia
Supported marketing and business teams by integrating operational data from multiple digital channels into analytical dashboards and business reports to improve campaign monitoring and decision-making.
Key Focus Areas
Marketing Analytics Dashboard
Developed dashboards that combined advertising, marketplace, website, and sales data into a centralized reporting environment for cross-channel performance monitoring.
Campaign Performance Analysis
Monitored TikTok Ads performance and marketing metrics to provide insights that supported campaign optimization and customer acquisition initiatives.
Business Reporting & CRM Support
Prepared recurring business reports, maintained operational datasets, and supported customer loyalty initiatives through data analysis and reporting.
Tools & Technologies
Projects
Featured Projects
A selection of projects demonstrating how I approach analytical problems, transform data into insights, and communicate findings through data visualization.
Sephora Customer Recommendation Analysis
Analyzed over 923,000 Sephora skincare customer reviews to uncover the factors driving customer recommendations and dissatisfaction. The project combined exploratory data analysis, interactive dashboards, and business recommendations to support data-driven decision making.
Key Highlights
Customer Review Analytics
Performed exploratory data analysis on large-scale review data to understand customer sentiment, recommendation behavior, and overall product performance.
Root Cause Analysis
Identified the primary drivers of negative recommendations through keyword analysis and structured root cause investigation.
Interactive Dashboard
Developed an interactive Tableau dashboard that enabled stakeholders to explore customer insights and recommendation trends efficiently.
Business Recommendation
Translated analytical findings into prioritized business recommendations with measurable success metrics for continuous improvement.
Indonesian Sentiment Analysis Using FastText-Based Feature Expansion and Hybrid RNN-CNN
Developed an Indonesian sentiment analysis model by integrating FastText-based feature expansion with a hybrid RNN-CNN architecture to improve sentiment classification performance on Indonesian Twitter data.
Key Highlights
Natural Language Processing
Built a complete NLP pipeline including text preprocessing, tokenization, feature engineering, and sentiment classification.
FastText Feature Expansion
Applied FastText embeddings to capture semantic relationships between Indonesian words and improve feature representation.
Hybrid Deep Learning Model
Designed and implemented a hybrid RNN-CNN architecture to combine sequential learning and local feature extraction.
Model Evaluation
Evaluated model performance using standard classification metrics and compared the proposed approach against baseline methods.
Skills
Technical Skills
Technologies, tools, and platforms I use to analyze data, build dashboards, and deliver data-driven solutions.
Programming & Database
Analytics & BI
Data Preparation & Machine Learning
Business Tools
About
My Approach
Beyond dashboards and reports, this is how I approach analytical work and problem-solving.
I enjoy working at the intersection of business and data. For me, analytics is not only about building dashboards or writing SQL queries, but about understanding why numbers change and translating those findings into practical business decisions.
Working in the retail industry has strengthened my ability to analyze sales performance, inventory movement, and operational processes while ensuring the data behind every insight is accurate and reliable.
I believe the best analysis is one that helps people make better decisions. That's why I focus on combining technical skills with business understanding to deliver insights that are clear, actionable, and valuable.
Guiding Principles
Business-First Mindset
Start with business objectives before choosing analytical methods or metrics.
Data Quality Matters
Reliable insights begin with clean, validated, and trustworthy data.
Continuous Learning
Continuously improving analytical skills, tools, and business knowledge.
Actionable Insights
Transform analysis into recommendations that support better business decisions.
Contact
Let's Connect
Interested in collaborating or discussing an opportunity? I'd be glad to hear from you.
Ready to Turn Data Into Better Decisions?
Whether you're hiring a Data Analyst, looking to improve reporting and business intelligence, or simply want to discuss data, I'd be happy to connect and explore how I can contribute.